Opportunities in Marketing Technology with Caitlin Riordan - 031 Artwork

The Females in Tech Show with Tamara Johanna

Join Tamara Johanna, founder of FIIT Collective, whose mission is to inspire, support and empower females to live a balanced and purposeful life through a career in information technology. This podcast is relevant for women in tech, or those considering technology as a career. The show covers career advice and personal stories of successful women in tech, designed to help females with their career in IT. Beyond technology, Tamara also shares how to improve the physical and mental wellbeing of women in tech to optimise their thinking, productivity and effectiveness. Plus, she explores the importance of self-care practices, relationships and balancing work and family for a sustainable career. Find out more at fiitcollective.com.au and follow Tamara on Instagram @tamarajohanna

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The Females in Tech Show with Tamara Johanna

Opportunities in Marketing Technology with Caitlin Riordan - 031

September 21, 2020 • Tamara Johanna • Season 1 • Episode 31

I had such a wonderful time chatting to Caitlin.

We talked for over an hour but I feel like I only skimmed the surface of her incredible pool of knowledge in Marketing Technology. So, trust me when I say you’re going to need a notebook for this one!

In this episode we cover:

Caitlin Riordan’s career journey from different sales roles, to General Manager, Data Quality and Targeting at Experian, to Vice President, Client Success and Services APAC at Cheetah Digital
Caitlin explains marketing technology, and discusses the evolution of MarTech over the last 10 years
She also outlines the different roles in marketing technology, what experience is required to secure a job in MarTech, and the transferable skills leading tech organisations look for in marketing technology roles
Caitlin shares her formula for creating a high performing team
We discuss the difference between the male and female brain, and how that impacts the leadership style of both genders
Caitlin shares her advice for women looking to get a job in tech and rise up the corporate ladder
And so much more!

Episode Resources

Caitlin Riordan on LinkedIn
Cheetah Digital website
Cheetah Digital on LinkedIn, Twitter, and Facebook
Book, Invisible Women: Data Bias in a World Designed for Men

[Full Disclaimer: Some of these links may be affiliate links, which means we receive compensation, at no extra cost to you, if you purchase through the link.]

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