The Females in Tech Show with Tamara Johanna

Opportunities in Marketing Technology with Caitlin Riordan - 031

September 21, 2020 Tamara Johanna Season 1 Episode 31
The Females in Tech Show with Tamara Johanna
Opportunities in Marketing Technology with Caitlin Riordan - 031
Show Notes

I had such a wonderful time chatting to Caitlin. 

We talked for over an hour but I feel like I only skimmed the surface of her incredible pool of knowledge in Marketing Technology. So, trust me when I say you’re going to need a notebook for this one!

In this episode we cover:

  • Caitlin Riordan’s career journey from different sales roles, to General Manager, Data Quality and Targeting at Experian, to Vice President, Client Success and Services APAC at Cheetah Digital
  • Caitlin explains marketing technology, and discusses the evolution of MarTech over the last 10 years
  • She also outlines the different roles in marketing technology, what experience is required to secure a job  in MarTech, and the transferable skills leading tech organisations look for in marketing technology roles
  • Caitlin shares her formula for creating a high performing team
  • We discuss the difference between the male and female brain, and how that impacts the leadership style of both genders
  • Caitlin shares her advice for women looking to get a job in tech and rise up the corporate ladder
  • And so much more!

Episode Resources 


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