Having a great product or service in and of itself is not enough to succeed. The reality is you need to have both a great product, and also great marketing. Unfortunately many startup businesses focus solely on the product, and don’t think about marketing early enough. The fact is marketing for startups is critical to success.
Conversely, no amount of marketing can make up for a bad product or service. Although, when done correctly, you can leverage marketing for both customer acquisition, as well as improving your product-market fit.
More than 600,000 companies start in the US every year. However than three quarters of those fail because the founders don't know how to take those products to market.
In this episode of The Females in Tech Show I interview Jill Soley, who has spent the last 16 years launching and growing innovative cloud-based software products through effective marketing. Jill is currently the Chief Product Officer at Obo, an agile product management software that addresses the high failure rates of new products.
Jill is also the best selling author of Beyond Product, a book that helps entrepreneurs and enterprise executives avoid common pitfalls, and build their ideas into successful businesses.
The #1 reason startups fail is the inability to find and connect with a market. Beyond Product provides the missing link for entrepreneurs and startup founders to turn their ideas into successful businesses.
It’s based on Jill and co-author Todd Wilms own startup marketing experience as well as interviews with 50 successful entrepreneurs, startup investors, and business leaders from companies like Slack, Box, Linkedin, Hubspot, Zendesk, Marketo, and many others.
Bottom line, marketing for startups is essential to their success.
Here’s an outline of what we cover.
Thank you for listening
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